1. How can I open a SW’s Donut Mill franchise?

SW’s Donut Mill actively seeks highly-qualified individuals to become franchisees. Prior business experience, coupled with personal financial qualifications, individual motivation, and a track record of success are important factors in our evaluation process. If you are interested in pursuing a single unit or area development opportunities as a SW’s Donut Mill franchisee, please click here to request more information and a development representative will contact you shortly to discuss.

2. How much money do I need to open a franchise?

To pre-qualify, you’ll need a minimum of $80,000 in non-borrowed liquid assets and a net worth of at least $300,000. The total cost of each unit varies by size and location. Donut Mill Franchisees pay an initial franchise fee of $35,000. Royalty Fees are 6.5% of Gross sales. There is a Marketing Fund fee of 1% with an additional requirement of Local Advertising at 2%.

3. How much can I make as a SW’s Donut Mill franchisee?

We are restricted by the Federal Trade Commission and various state franchise sales regulations from providing you with specific profit projections. To learn more about actual experiences, we encourage you to fill out an online application and start the franchise discovery process.

4. How long does it take to open the store?

Each location is different, and the length depends on a variety of factors. However, it will typically take 6-8 months from signing the franchise agreement to opening day at your SW’s Donut Mill.

5. What kind of training can I expect as a franchisee?

New franchisees undergo an intensive training program that involves 40 hours at Corporate Headquarters in Plainwell, Michigan and on-site training. The facility includes classroom and a fully operational kitchen and retail store environment, providing trainees with a hands on experience in the preparation of all SW’s Donut Mill products. Strong emphasis is placed on food handling and hygiene procedures, proprietary recipes, equipment maintenance and customer satisfaction.