Franchising Has Never Been So Sweet

Learn more about franchising opportunities with Sweetwater’s Donut Mill

Sweetwater’s Donut Mill is home to some of the best donuts in America. Since we opened in 1983 in Kalamazoo, Michigan residents have fallen in love with our delicious homemade goodness. With so much to offer, we needed to expand.

In 2015, Sweetwater’s Donut Mill approached Ridgeview Franchise Ltd about franchising, and SW’s Donut Mill was born. This new concept will allow franchisees to sell Sweetwater’s famous donuts from their own shops.

Sounds pretty sweet, right? Contact us today to learn how to start your franchise today.

Sweetwater's Story & Brand

Get to know Sweetwater’s Donut Mill and our famous donuts.


Why Franchise With SW's Donut Mill

Learn how you can start selling our famous donuts in your own store.

Why Franchise With SW


Review some of the most frequently asked franchising questions.


Contact Us

Don’t miss out on this sweet opportunity. Get in touch with us today.

Contact Us

Our new Plainwell Donut Mill has launched!

Our newly constructed retail/franchise template store opened on February 20, 2018 in Plainwell Michigan. This is a full service retail location, offering all donut, muffin and drink options for customers, while serving as a franchising training facility.

Sweetwater’s Donut Mill fun facts

Sweetwater’s Donut Mill started in Kalamazoo, MI in 1983. We opened two more shops over the next six years. Today, we still operate all three locations. Our donuts have been voted some of the best in America. There are lots of fun facts about Sweetwater’s Donut Mill. For example:

  • We currently sell 50+ donut flavors & 14+ muffin flavors
  • Offer a full complement of Coffee, Fountain Drinks, Milk and Juice beverage options with carry tote options
  • We produce 100,000+ donuts a week
  • We produce donuts daily during two shifts

To learn more about Sweetwater’s Donut Mill and to get in on the fun, call Ridgeview Franchise Ltd at 269-350-1267.